Minor Research (40 marks)
Please select the group or the best practice of community enterprise (CE) where is located in the lower north area of Thailand; Phitsanulok, Phichit, Tak, Phetchapun, Kumpangpet, Utraradit, Sukhothai, Uthaitanee or Chainat and interview to the key persons, questionnaires for survey to committee and customers as well as search documents related with the CE, answered these issues as follows;
1. Introduction: Details of general information such as history, structure, vision, mission, objectives, a number of staff, target group.
2. Contents:
• What kinds of product or service do the CE has?
• How can the CE produce its products or services?
• What strategies has the CE operated in market?
• networking,
• marketing,
• human resource management,
• finance,
• logistics,
• What are strength and weakness of the CE?
• How can the CE build sustainable development in their community?
3. Lesson Learnt: Keys of Success and Failure of the CE.
4. Recommendations: How does your group have any creative ideas and give suggestion to improve and add value for community products and people to be more competitiveness in market?
5. Summary of CEM
6. References
Note: Deadline to hand in your paper and presentation between 11th-15th week. In case of late submission, your group will be deduced 3 marks per day.