Subliminal perception refers to the individual ability to perceive and respond to stimuli that are below the threshold or level of consciousness, which proved to influence thoughts, feelings or actions altogether or separately. There are four distinct methods of communicating subliminally. These are visual stimuli in movies, accelerated speech, embedded images in a print advertisement, and suggestiveness which is not normally seen at first glance.Focussing on Subliminal Communication through visual stimuli, Marketing people have adopted this method even incorporating it films and television shows.Subliminal method of communication first made its debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal communication has occupied a controversial role in the advertising landscape, with some people claiming it's omnipresent, while others emphasize it's not real. As of publication, there is still an ongoing scientific debate about whether subliminal advertising works. Subliminal messaging is a form of advertising in which a subtle message is inserted into a standard ad. This subtle message affects the consumer's behavior, but the consumer does not know she's seen the message. For example, a marketer might incorporate a single frame telling consumers to drink tea in a movie. In print media, advertisers might put hidden images or coded messages into ad text.