I purchased this book in the digital version, being too impatient to wait for delivery. I soon found that supreme patience was required to ferret out the information I was looking for.
First the good news: the (e)book is thorough and structured. A lot of valuable details are brought to focus. If you are seeking information on the mechanics of organizing and running a focus group, I think this would be a good start.
However, I also want to know how to collect data from a Focus Group, and how to interpret the data. This it turns out is a research project in and of itself, since this information is scattered in various chapters, and the formal discussion only begins on page 87.
I eventually found the information I was looking for, although the level of detail was a bit thin. I just find it fascinating that a book intended to serve the advertising industry has it's punchline on page 87.