Christopher - let's chat in Bangkok.
We will work alongside you on this to ensure we have great success together.
My name is Nigel and I am the major shareholder in the business. My family and I also personally own hotels, car dealerships and a range of other businesses, so there will hopefully be a lot that we can share with one and another, in the hope of success.
I will ask Alvin to forward the questions to the marketing firm and will push them to provide answers urgently today.
For your information, we have already given the go ahead for the marketing campaign to start. We will give you information on our website (in final stages of development with SEO included - please give suggestions on keywords), presenter (signing contract), subsequent TV clippings (yes, you are correct YouTube for now, and loaded onto our website).
For a full breakdown of all other undertakings, it is better to talk in person. Discussion via line is difficult.
Magazine wise, my partners in the mall sector own the largest range of publications in Thailand. We are picking out the ones that most fit our brand, and I will give you an indication of which these are after.
Naturally, we are taking a slightly more 'straddled' approach, in respect to marketing, rather than throw all resources in at the start.
This worked well with my previous cosmetics company which I helped to sell 30% in equity to a Hong Kong bank for circa 120 million USD. I was also previously a shareholder in another health and beauty company that now turnsover 20 million USD a year within 3 years of trading. Similarly there, we adopted an approach of a straddled and well thought out budget allocation at the start (in light of the fact that we were a new brand).
I am therefore hopeful you will agree with our approach above, and further look forward to meeting you later to discuss our next steps.
I will ask Alvin to revert with answers to your questions later today.
Many thanks.
Nigel
Christopher - let's chat in Bangkok.We will work alongside you on this to ensure we have great success together. My name is Nigel and I am the major shareholder in the business. My family and I also personally own hotels, car dealerships and a range of other businesses, so there will hopefully be a lot that we can share with one and another, in the hope of success. I will ask Alvin to forward the questions to the marketing firm and will push them to provide answers urgently today. For your information, we have already given the go ahead for the marketing campaign to start. We will give you information on our website (in final stages of development with SEO included - please give suggestions on keywords), presenter (signing contract), subsequent TV clippings (yes, you are correct YouTube for now, and loaded onto our website). For a full breakdown of all other undertakings, it is better to talk in person. Discussion via line is difficult. Magazine wise, my partners in the mall sector own the largest range of publications in Thailand. We are picking out the ones that most fit our brand, and I will give you an indication of which these are after. Naturally, we are taking a slightly more 'straddled' approach, in respect to marketing, rather than throw all resources in at the start. This worked well with my previous cosmetics company which I helped to sell 30% in equity to a Hong Kong bank for circa 120 million USD. I was also previously a shareholder in another health and beauty company that now turnsover 20 million USD a year within 3 years of trading. Similarly there, we adopted an approach of a straddled and well thought out budget allocation at the start (in light of the fact that we were a new brand). I am therefore hopeful you will agree with our approach above, and further look forward to meeting you later to discuss our next steps. I will ask Alvin to revert with answers to your questions later today.Many thanks. Nigel
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