Abstract
The purpose of this research is to study the factors influenced on the use of Suan sunandha Rajabhat University students. A sample were selected 388 people from students Suan sunandha Rajabhat University . Instruments used in research is to distribute questionnaires And analyzed by the computer program SPSS to percentage, mean and standard deviation. the results of the study were as follows : 1) The products factors influenced on the use of Suan sunandha Rajabhat University students is at the moderate level, have the average at 3.36. 2) Price in the dormitory is at the moderate level, have the average at 3.30. 3) The channel of distribution in the dormitory is at the hige level, have the average at 3.55. 4) The channel way to promote sales in the dormitory is at the hige level, have the average at 3.42