Innovation is more likely in a context of constituency where participants attribute high levels of integrity, competence, reliability, loyalty and openness to other participants and view others as equals. In turn, employees will adjust their temperament and character in light of these convictions. The cycle works something like this; employees seek out other good employees or smart teams to work with or to consider as role models. They learn from them. adjusting their behaviors, and a new standard is cast. The team gets better and smarter, and they choose to include even better employees and practices. From this standard. everything ratchets up as good seek out better, and better seek out best.