The realities cultivated by television are not necessarily specific attitudes and opinions but rather more basic assumptions about the “facts” of life. Television does not teach facts and figures it builds general frames of reference. Return to our earlier discussion of the portrayal of crime on television. Television newscasts never say “Most crime is violent , most violent is committed by people of color , and you should be wary of those people.” But by the choices news products make, television news presents a broad picture of “reality” with little regard for how its “reality” matches that of its audience.