Segmentation is the process of grouping people or organization within a market according to similar needs,characteristics or behaviors. Polo Ralph Lauren's brand segmentation takes a pretty diverse approach.To the culture it's consumers buy from, the sphere in which they target from a particular gender,age range or group of people doesn't finger out and establish one main basis as a target.But an example where Polo targets its brand is to some of the likes to professionals,people of wealth and leisure ,globally and those who are associated with sports as rugby,polo & horseback riding. The segment expands from boys to men & girls to women,anywhere from the ages of 10 to 65