Wealth & Deposit Strategy: Marketing Manager
• Strategically developed Regional Deposit and Wealth Products of CIMB Groups (Malaysia, Indonesia, Singapore, Thailand)
• Successfully developed and deployed website for High Wealth Private Banking, FCD Accounts, and regional products
• Implemented and executed Marketing Campaigns, Promotions, Events and Online media for Thai and regional projects
• Coordinated with all CIMB Thai Bank nationwide for all campaign and branch communication (including collateral)
• Monitored interest rates and campaigns of Deposit Products complying with the Bank of Thailand’s rules and regulations
• Coordinated with Regional Teams and partners on SEM-SEO for e-banking and social media for CIMB Group
• Sales and Event Marketing: Campaign execution, Sales Monitoring, Sales Promotions, Sales Packs, Branch Training