Its implementation, making oneworld the leading alliance in the Middle East region, comes as the group undergoes the biggest expansion in its history with:
The addition of Malaysia Airlines, one of this industry's most frequent award winners, six months ago, further strengthening oneworld's position in South East Asia, one of the fastest growing regions for air travel demand.
The switch in the second quarter of next year to oneworld from the Star Alliance by TAM, the leading airline in Latin America's leading economy, Brazil, along with its Paraguayan affiliate, following the addition to oneworld on 1 October 2013 of the newest member of the LAN group, LAN Colombia, solidifying oneworld's position as the leading alliance in Latin America.
The introduction early next year of SriLankan Airlines, as the first airline from the Indian subcontinent to join any global alliance, which, with Qatar Airways, will make oneworld the leading alliance in the region.