For students of communication, the distinction between high and low context cultures is among the most fascinating . high-and low-context cultures are differences in the way information is coded. Members of high-context culture are more skilled in reading nonverbal behaviours, and they assume that other people will also be able to do so. They speak less than member of low-context cultures and they listen more. In general, their communication tends to be indirect and less explicit. Members of low-context cultures, on the other hand, stress direct and explicit communication. They emphasize verbal messages and the shared information they encode.