The Microsoft Zune premiered in the fall of 2006. Due to its lack of tremendous success, in the fall of 2007, Microsoft exerted great energy in combating the success of the iPod with its improved Zune. The Zune offers option of 4, 8, or 80 gigabytes of storage with prices ranging from $150 to $300. The newest edition of the Zune is smaller, has a better viewing screen, and allows users to wirelessly synchronize the gadget with the music on their computers. It also includes a touch-sensitive pad that allows users to navigate through songs with more precise control than the iPod, according to Microsoft executives. But critics suggest that the Zune does not offer any significant technological breakthroughs. Only 1.2 million Zunes sold during 2007 while Apple sold more than 41 million iPods. Apple's success can likely be attributed to its marketing competency.