The phase diagrams of S1570-Brij 97/oleic acid/water system at two different S1570/Brij 97 mass ratios of 1/1 (system S) and 7/3 (system P) were determined at 37 degrees C, respectively. The microstructures and rheological properties of liquid crystals at constant surfactants/water mass ratio of 1/1 were studied with increase in oil content. Small-angle x-ray scattering measurements showed that system S exhibited a typical lamellar liquid crystals and the repeat distance (d) decreased as oil content increased. While for system P, two couples of scattering peaks were observed when oil content reached 28wt%. This indicated that adding oil content may give rise to a multilamellar structures in the higher S1570/Brij 97 mass ratio system. The rheological tests indicated that a transition from elastic gel-like properties to viscoelastic liquid-like properties appeared in both system S and P when oil content reached 20wt%, corresponding to the polarizing optical microscopy textures changing from oily streak to cruciate flower. This supplies a way to adjust structure, rheological properties, and even phase transition by altering the S1570/Brij 97 mass ratio and oleic acid content in system.