Spas have traditionally been all about hot: saunas, steam rooms, Jacuzzis, hot rock
massages, etc. “Hot” is the spa world’s age-old weapon to help people relax, sweat,
detoxify and draw blood to the surface. But now spas are bravely stepping out into
the cold. We’ll see more icy therapies and cold design experiences in 2012, along
with more hot/cold contrast treatments. Perhaps no trend better exemplifies the spa
industry’s trajectory away from “mere pampering” than this one!