Sony has a broad offering in consumer electronics segment that it can leverage to provide a comprehensive solution to home entertainment. Exhibit 3 details out the SWOT analysis of Sony’s current position and details its strengths. Sony should exercise its strengths and compete against Microsoft’s weakness of not having sufficient hardware support. While Networks remain Microsoft’s strength, Sony could introduce hardware enhancing value to the gaming consumer (TV, Sound systems etc.) to gain control of the ecosystem while boosting its overall presence. Exhibit 4 showcases how Sony can provide a comprehensive system to create greater value to the consumer.