3. Leisure
Airlines today are increasingly involved in the intensely competitive leisure industry.
Customers have to decide how they will use both their disposable income and disposable time.
Disposable income can be used to purchase holidays. It can, though, also be used to buy a wide range of other consumer items.
Disposable leisure time can be used for the taking of airbased holidays.
Equally, it can be used for other leisure activities.
It certainly will be if travelling by air becomes a tiresome experience through flight delays and more and more chaotic airport handling brought about by increasing congestion and growing security requirements.