We have summarized the results from the two research cycles to
provide a broader evaluation of the best approach to using QR
codes in museum-like spaces so as to maximize the impact on
visitor engagement (Table 3). In this study, the results of an initial
experimental cycle were used to inform the design of a subsequent
second cycle, albeit in a different domain. Given the limitations of
this methodological approach, we were not able to statistically
compare the results between cycles without undermining the
validity of the results. For this reason, the trends that we detect
based on the qualitative cross-analysis of the two cycles presented
in this section are questionable and pose new research questions
that warrant further study.