First, through the utilization of this research tool, the insight of the overall
operation of a social entrepreneurship is captured and analyzed, not limited to
fragmented parts. The relationship of multiple variables can be studied simultaneously
through inductive reasoning from secondary data in parallel with factual field data
obtained through in-depth interviews and observations. The distinctive feature of
qualitative research is its nature of in-depth data acquisition in order to understand the
dynamism of the phenomena as well detected diverse variables. This study aims to
explore the key concepts, characteristics and roles along with the strategies, control
methodology and the management structure of social entrepreneurship, as well as the
internal and external factors that affect the planned operation, so the qualitative
research method is best suited for such an analysis. Qualitative research is best suited
to be conducted in the context of real events of social enterprise, and in this way the
researcher will be able to study the organization and its operation itself as well as its
context. The qualitative research methodology will provide a more comprehensive
understanding of the operation and control characteristics.and the roles of social entrepreneurship, in Thailand, because this method provides a holistic viewpoint and
multi-dimensional analysis.