Creation of a competitive edge is an essential benefit by good service and can be made by positive service differentiation which can motivate more customers. (Sernovitz, 2012) Job satisfaction comes from a good and positive atmosphere in the workplace that will increase good customer care and service and also improve the quality of products and services. These will impact customer reflects as decrease customer complaints and labour turnover. Plus, good customer service can promote repeat business, gain more new customers to create new demand and cut cost.