The test of H4 supports the assertion that core service has a direct positive effect on customer experience and perceived service quality. Core services in the resort hotel context include many aspects, such as food (Barsky & Labagh, 1992), comfortable rooms, safety and security, parking, and other amenities such as cable TV (Weaver & Oh, 1993). Core services are also considered to support customer experience (Quan & Wang, 2004). The findings from the current study show that core service has the highest impact among other variables on customer experience, therefore the findings are congruent with Quan and Wang (2004), which illustrates that if the core services are inadequately delivered, the entire customer experience is most likely to be unsatisfying.