Destination
The geographical location where the event takes place should be highly accessible.
Some destinations are more accessible than others because a wide variety of airlines
provide transportation services into the regional area (Yeoman, Robertson, Ali-Knight,
Drummond, & McMahon-Beattie, 2004). It should be easy for the visitor to reach the
destination, whether traveling by plane, train, bus or automobile and appropriate
signage should be displayed at various transportation nodes to provide direction to
points of interest.