images
I usually avoid commenting on the visual design of any landing page we are working on but I think it will be useful to share one simple rule with you:
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Any image on the landing page should help your visitor to make a buying decision and work towards the conversion goal
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That’s why any stock images are almost always the wrong choice, no matter the industry or type of product, simply because an image of a secretary with glasses and bluetooth microphone is completely irrelevant for any company apart from glasses and microphone resellers.
Getting back to our landing page, I can’t find any logical explanation how the image of the overly attached girlfriend is helping the conversion process?