ism as they offer a range of activity options in a setting steeped in
actual and symbolic representations of adventure: an opportunity to
BEEDIE AND HUDSON 627
experience what Hamilton-Smith (1993) would call “serious leisure”.
They are also wild rugged places that attract bad weather and contain
objective dangers, such as exposure to extreme elemental conditions
and loose rock, which make mountain recreation activities inherently
risky and hazardous. However, it is this uncertainty and potential for
personal harm that generates excitement by setting such undertakings
in a context of challenge and adventure. Therefore, issues about marketing
and management emerging from the growth of adventure tourism
will be drawn out as the central discussion of the relationship
between mountaineering and adventure tourism.