Technology now enables companies to monitor,
measure, customize, and bill for asset use at
a much more fine-grained level than ever before.
Asset owners can therefore create services around
what have traditionally been sold as products.
Business-to-business (B2B) customers like these
service offerings because they allow companies
to purchase units of a service and to account for
them as a variable cost rather than undertake large
capital investments. Consumers also like this “paying
only for what you use” model, which helps them
avoid large expenditures, as well as the hassles of
buying and maintaining a product.