Unilever has unveiled its latest campaign for Lux Peach and Cream, featuring brand ambassador Priyanka Chopra. Lux's new mantra for women is 'Behave Beautifully'. JWT Singapore, Lux's creative agency, has worked on the campaign in tandem with JWT India and Pakistan. The new campaign was initially created for small town Indian women. Having received positive feedback for the campaign in markets like Malaysia, Indonesia, Egypt and Sri Lanka, it will soon be rolled out in these markets.Tista Sen, executive creative director, JWT India spoke to Campaign India about the latest campaign. She said, "We were tasked with relaunching the product proposition for brand Lux, which is soft skin that is unforgettable."Sen said they had to beef up the functional promise of the benefits of soft skin. Secondly, the communication also had to reinforce the 'basic ingredient' story, that peaches and cream are the ingredients to truly soft skin.
Read more at: http://www.campaignindia.in/article/luxs-new-campaign-asks-women-to-behave-beautifully/410263