The reasons for
the scrutiny focus on the organizational and performance
implications of relationship marketing. In an industrial
context, one type of relationship marketing is just-in-time
(JIT) exchange, which involves close collaboration between
buyer and seller on product specifications and
flows. Fully implemented, JIT exchange can also involve
joint product design, extensive verification of supplier
quality on product and delivery dimensions, shared production
plans and other shared information, daily, small
lot deliveries, proximate suppliers and a reduced supply
base, and dedicated transaction assets such as specialized
warehouse staging systems [2-4].