From the research and analysis to find the insight of our target, Metrosexual, we found that they want to look good all time and they extremely care about their image wherever they go or whenever they do. Also, they feel that if they don’t have mustache or beard on their face, they look great. Then, Philips can be their best friend who is understand and have long relationship with them. Philips shaving machine can shape their look to have great look in every moment and it’s convenience to use in term of anytime and anyplace. Moreover they feel more confident in their diary life when they’re smart. So, we can say that Philips can change their life.
All we mentioned before lead us to create the big idea of Philips shaving machine which is
“ Shape your look, Change your life”
From the research and analysis to find the insight of our target, Metrosexual, we found that they want to look good all time and they extremely care about their image wherever they go or whenever they do. Also, they feel that if they don’t have mustache or beard on their face, they look great. Then, Philips can be their best friend who is understand and have long relationship with them. Philips shaving machine can shape their look to have great look in every moment and it’s convenience to use in term of anytime and anyplace. Moreover they feel more confident in their diary life when they’re smart. So, we can say that Philips can change their life. All we mentioned before lead us to create the big idea of Philips shaving machine which is “ Shape your look, Change your life”
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