Creativity, as the first step in the innovation
process, is critical for this process. We first defined where individual creativity originates, touching on
multiple disciplines. Afterwards we explained how the organizational context contributes to the creativity
in the organization and how it stimulates the creative individuals in the organization. But we want to
understand which management instruments and office structures impact the creativity in the
organization. All the management tactics discussed, except for one, focus on the interaction and the
resulting interconnectedness and information sharing between the inventors on the work floor. The
exception is the free time program, which is specifically designed to foster the creative thinking of the
inventors separately. Data is collected by using a telephone survey and merged with two value measures
from PATSTAT afterwards. An analysis of the environments of multiples inventors revealed multiple
insights.