Sport Infinity: Also in 2015, the adidas Group announced ‘Sport Infinity’, a research project led by
adidas and funded by the European Commission, bringing together a variety of industry and academic
experts. The aim of the project is to develop a material that can be endlessly recycled using a waste free, adhesive-free process. As a result, sporting goods could be constantly recycled. Sport Infinity is
the next step in the Group’s commitment to innovation and adds to our goal of closing the sustainability
loop. Further information can be found on our website.