Research in this area has focused on:
Sensegiving strategies: these are:
acquiescence sensegiving - strategic changes are presented as being aligned with current understandings and norms, and
balancing sensegiving - frames a change as deviating from current norms.
Crisis management & Corporate reputation: maintaining reputation during crisis is crucial.
b/c corporate reputation is an important asset that is positively correlated with organizational performance.
Constructed external image :: staff motivation
Table 11.10, 11.12