However, the head of a department is not likely going to want something that is the responsibility of that department to be listed as a weakness. Using our example here, the department head of product design will not want “product design” listed as one of the organization’s weaknesses. Neither will the employees in that department. It doesn’t look good for the design department! However, in order to deal with that weakness, it must be identified. In this way, the organization can tackle that weakness. This could provoke a number of responses ranging from investing more money into technology and/or salaries in the design area, to contracting out the design function to another company.