Maybelline is famous around the globe for its mascara, which was the company’s first product, launched in 1917. In the 1960′s, Maybelline’s Ultra Lash was ”the first mass-marketed “automatic” mascara, meaning that the mascara is applied directly to the brush in the tube” (learn more about Maybelline‘s history). So mascara has always been a big deal for Maybelline, in life and today in Social Media as well. As shown in the chart above, 55% of the brand’s Engagement on Facebook is created by eye related products.
Maybelline Facebook Mascara Post Maybelline gives a lot of eye makeup related tips, such as ‘’Curl lashes first. Apply mascara second’’ or ‘’Eyeliner First. Mascara Second’’. As you can see, this post about different mascaras and their functions is very popular on Facebook.