Distribution Intensity: Exclusive Distribution
• Exclusive distribution - a system of distribution which a distribution
channel partner, particularly a retail outlet, handles products of
only one company among all the competitors in that product
category.
• It is used for expensive , high quality product (special products)
such as luxury car.
• Producers uses exclusive distribution expects retailers to send
personnel for sales & service training, participate in promotional
programs and provide excellent customer service.
E.g. Luxury cars , watches , bags usually use this system . E.g. Patek
Phillip watched are sold at only luxury department store.