Review
•Posttoday, (2015) there was the case of skin nourishing product from Celeb Skinhappiness brand owned by Thailand well-known internet idol , Tubtim VRZO. Tubtim was severely criticized for her surreal advertisement claiming that her skin nourishing cream can alleviate knee joint aging, bending legs, detox consumer’s body, grow hair, and more. This all-in-one quality is hardly possible and believable, but could still create misconception for some consumers with no precaution. Net idols, stars or trustworthy people have advantages in making customers believe in a good outcome and encourage them to try the brand, but there are several disadvantages as well. Komchadluek,(2015) as found in one article of the newspaper, producers could reduce its grade of ingredient as low as possible to cut cost but invest expensively on marketing by hiring internet idols to promote their products instead. However, the issue of exaggerated advertising is still not in control at all because there is no effective advertising law. According to Consumer Protection 1979, it provides no mean to control latent advertising. This is a legal problem about term and definition. The state lacks the rules and procedures to regulate the advertising practice.