State ideology and Linguistic landscape
nor was it even necessary : Streets, bridges, metro stations, the construction of which entered the communist ideology like in the Belarusian capital Minsk, were not destroyed, but simply re-indexed renamed.
Yet the replacement of plaques, reworking of map, and other related activities require financial, material as well as human resources.
That is why LL is much more stable and durable than the spoken word.
The higher degree of LL's materialisation lends the following specific qualities to ideology
- Ideology is more controllable in LL than in the spoken word.
- LL's high degree of materialisation enables (requires of) its designers to be more future-oriented in its creation and management, i.e. LL underscores the ideology's orientation to future action.
- Signs inn LL can better maintain the inherent attribute of ideology that Althusser (1971: 160) calls "interpellation." Namely ,ideology "interpellates" ("transforms," "recognizes," "recruits") individuals as its subjects.
Before we proceed to the topic of state ideology, we shall note one more aspect of the relationship between LL and ideology in general.
materialisation
State ideology and Linguistic landscapenor was it even necessary : Streets, bridges, metro stations, the construction of which entered the communist ideology like in the Belarusian capital Minsk, were not destroyed, but simply re-indexed renamed.Yet the replacement of plaques, reworking of map, and other related activities require financial, material as well as human resources.That is why LL is much more stable and durable than the spoken word.The higher degree of LL's materialisation lends the following specific qualities to ideology - Ideology is more controllable in LL than in the spoken word.- LL's high degree of materialisation enables (requires of) its designers to be more future-oriented in its creation and management, i.e. LL underscores the ideology's orientation to future action.- Signs inn LL can better maintain the inherent attribute of ideology that Althusser (1971: 160) calls "interpellation." Namely ,ideology "interpellates" ("transforms," "recognizes," "recruits") individuals as its subjects.Before we proceed to the topic of state ideology, we shall note one more aspect of the relationship between LL and ideology in general.materialisation
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