Making a Positive Impact
There is no downside when it comes to sustainability, provided companies approach it with the right motivations and perspective. "Based on the positive impact our efforts have had on our business, you'd have to question why companies would choose not to engage in this area to improve their performance when the opportunity is before them," says Smith.
Walmart's objective is to make sustainable best practices a standard course of doing business—so companies will eventually have no other option than to follow a new status quo. Bringing customers into the fold will require a similar metamorphosis. Consumers today have a choice. When that decision pits cost against conscience, especially in today's economy, the answer for many is simple—with no regrets.
"We don't think our customers should have to make a choice or trade-off between a product that is sustainable and a product that's not," Schraeder concludes. "We're trying to look at how we conduct our business, work with suppliers, and approach and view our entire supply chain to make sure that every product we put on our shelves is driven by sustainable practices."
Making a Positive Impact
There is no downside when it comes to sustainability, provided companies approach it with the right motivations and perspective. "Based on the positive impact our efforts have had on our business, you'd have to question why companies would choose not to engage in this area to improve their performance when the opportunity is before them," says Smith.
Walmart's objective is to make sustainable best practices a standard course of doing business—so companies will eventually have no other option than to follow a new status quo. Bringing customers into the fold will require a similar metamorphosis. Consumers today have a choice. When that decision pits cost against conscience, especially in today's economy, the answer for many is simple—with no regrets.
"We don't think our customers should have to make a choice or trade-off between a product that is sustainable and a product that's not," Schraeder concludes. "We're trying to look at how we conduct our business, work with suppliers, and approach and view our entire supply chain to make sure that every product we put on our shelves is driven by sustainable practices."
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