– What – What are the message and the essence of the statement?
– Why – What are the reasons, objectives and intentions behind the message?
– Who and when – Who do you want to reach with the message? When and
where?
– How often – What is the intended frequency of the communication?
– From whom – Who is the official owner of the message? Who are the distributors
and the messengers?
– When – What are the start and end date and period of communication?