Place in the Marketing mix of Emirates airline
Emirates airlines manages all its operations from the Dubai airport and operates an estimated 3,500 flights on a weekly basis. Its global network is spread through six continents, seventy-eight countries and one hundred and forty two cities. The company has the unusual distinction of operating non-stop commercial flights via the longest routes of Dubai to Houston, Dallas, San Francisco and Los Angeles.
In order to occupy the position of global transporter the airlines has used its strategic hub locations to maximum benefits. The position of Dubai is such that it paves the way for strategic routes linking east and west resulting in direct flights. Emirate airlines have also introduced many new flight routes that are short and have proved to be advantageous for both the company and the passengers.
Emirates have been able to penetrate new markets because of its increasing size of fleets. The distribution strategy of Emirate airlines includes allocating and distributing tickets through travel agents and tour operators. It also has an official website for rendering various services like information about the incoming and outgoing flights, changes in flight schedules, buying of flight tickets, cancellation of tickets, information about current discounts and packages offered by the airlines.