In recent years, the Thai government encouraged the diffusion of broadband technology and the deployment of the
triple-play network nationwide. This may improve the low penetration of Internet broadband and give IPTV services better
chances to increase Thai viewership. As the majority of the IPTV operators are telcos, their services have problems in aggregating
compelling content as cable and satellite TV operators control the supply of premium programming. However, the
cable TV operator, CTH, under a triple-play business model, has challenged the incumbent IPTV operators in the telecommunication
industry.