their existing client - at least in the short-term (Blois, 2008). Such a situation could
be described as a “blocked exit”, that is a situation where a supplier cannot “exit”
because it is unaware of any acceptable alternative customer
In such cases continuing
as a supplier is not a demonstration of “loyalty” - it is simply a necessity that results
from a “calculative commitment” (Kumar 2005, p. 863).