Alternatively, forward-thinking New York companies could use this strategy of considering unfair competition litigation as a way of encouraging compliance. By pointing to the actions in Massachusetts and California and showing the similarities to New York law, the implicit threat of bringing similar litigation against competitors may encourage compliance without necessarily going through the challenge of identifying instances of piracy. Given the extensive nature of piracy in certain regions of the world, such threats could carry significant weight as relates to competitors in those regions where there is some momentum in bringing these suits.