Nelson et al. (2005) suggested that there are multiple views of information quality, but they focused on the intrinsic, context based, and representational views of information quality. The intrinsic view of information quality refers to the state of the actual data in terms of accuracy, timeliness, and consistency. The context-based view refers to the information being of use to the user because it is relevant, complete, and current. The representational view refers to the format in which the information is presented; relative to web site quality, it is often operationalized as part of the site usability (Cheung & Lee, 2005; Lin & Lu, 2000; McKinney et al., 2002) or design (Liu & Arnett, 2000; Parasuraman et al., 2005).