1.2 Keys to Success
The E3 Playhouse venue has three keys to success.
• Location--The E3 Playhouse will be strategically located to maximize the revenue derived from the live entertainment consumer. The showcase will be in downtown Santa Cruz. This is an excellent location for multi-purpose entertainment, community education, and restaurant with live music.
• Low Operating Cost--E3 Playhouse will be managed specifically to maintain targeted operating ratios that allow for maximum net profits. For initial construction and build out, E3 Playhouse management will keep construction costs at a minimum. The venue will be housed in a leased building. All operating expenses will be kept to a minimum, with cost of sales and margins reviewed on a monthly basis. Cost of sales is targeted at 40%.
• Wide Range of Services--E3 Playhouse will provide entertainment, community education courses, a full-service restaurant/night club, an arcade area, a retail merchandise area, and venue rental services. The objective will be to maximize the revenue per visitor and extend each visitor's time spent at the venue.