You may know that the trend of overall Russian market for this season is slowdown which was caused by various factors. Due to unstable economic situation around Russia and pressure from new competitive destinations e.g. Maldives, Vietnam, Bali, Cuba, and Dominican Republic, these affects to the number of potential travelers to Thailand. Moreover, we cannot deny that the escalation of political unrest in Bangkok has an effect on reputation of Thailand which led to decreasing number of tourists.
As a result of above situation, the most effective tool helping to maintain the market concerns with the rate. Effective rate will attract and draw attention from the tourists as well as stimulate the market.