Personal contact is more important in business than other forms of communications (i.e. telephone or mail). This is largely because the working relationships in Brazil are built on trust.
The most common form of doing business in Brazil is through incorporated subsidiaries; branches are very difficult to operate. Joint ventures do not require a local Brazilian partner, however, it is still encouraged.
It is essential to establish a network of connections with the public sector in Brazil. The culture in Brazil relies heavily on favors and ‘who you know'. These connections are important, but it is important to remember that these connections can, and will, change.
Lastly, be prepared to negotiate on prices! Do not expect sales to occur quickly, and keep your best price till last.
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