Lifestyle ventures appear to have independence, and control as their primary driving forces. Neither large sales nor profits are deemed important beyond providing a sufficient and comfortable living for the entrepreneur.
In small profitable ventures, entrepreneur does not want venture sales (and employment) to become so large that he or she must relinquish equity or an ownership position and thus give up control over cash flow and profits
In high-growth ventures, significant sales and profit growth are expected to the extent that it may be possible to attract venture capital money and funds raised through public or private placements.