Although there is widespread agreement on the need to expand performance measurement,
two different views exist on the nature of the desirable change (Ittner, Larcker, and
Randall 2003; Ruddle and Feeny 2000). In this section, we engage the relevant literatures
to develop three hypotheses. Collectively, the hypotheses provide the basis for comparing
the two prevailing schools of thought on how performance measurement should be improved;
that of performance measurement diversity regardless of strategy versus that of
performance measurement alignment with strategy