Chances are, you don’t ACTUALLY know how viral marketing works. Not the whole picture anyway – but very few truly do.
However, you probably believe you know more than most. After all, when somebody asks “what is viral marketing” your first thought is likely the latest and greatest thing you hear that’s “going viral” – whether it’s the newest hilarious cat video or the latest Kardashian ridiculousness.
In this post, we’re going to touch on three key areas:
WHAT makes this “viral” thing happen?
WHY does it happen?
And most importantly – what is viral marketing, and how can I create it for MY site?
If you’ve got a website, app or business you’re working on, chances are you’ve had this thought:
If only I could create something for MY site that spreads virally…
First off – this is EXACTLY what Viral Hero has been created to help you achieve.
Secondly, we’d better clear up a common misconception right now – which is that the word “viral” simply describes a piece of content that spreads like wildfire – like the latest funny video on Youtube.
This is false.
While this content is an important part of viral marketing, in this case it’s actually YOUTUBE that’s experiencing viral growth, not the video itself. The video is just the “viral media”, or what’s actually being shared to spread the site or app itself.
(I’ll dig a lot deeper into the mechanics of viral media in a later post).