The role of knowledge management in organisational success has been widely recognised in conceptual terms. Existing empirical studies are primarily conducted at the project level or through case studies, drawing out contingency factors or contexts of knowledge management. There is a dearth of research that explicitly addresses knowledge management performance, partly due to lack of operationalisable knowledge management frameworks. This paper adopts the concept of Knowledge Management Orientation, and defines it as a distinctive capability of managing organisational memory, knowledge sharing and creating a learning culture. These three components of the Knowledge Management Orientation construct are further defined. Research propositions are made to explore the relationships between Knowledge Management Orientation and market orientation, organisational learning, entrepreneurship, and organisational innovativeness respectively. This paper also proposes that Knowledge Management Orientation is a first-order indicator of positional advantage.
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