3 Research methodology
At first, use of the Internet in marketing research was only a new source of information. Now the research can be done directly, not just surveys, but qualitative research as in-depth interviews and focus groups. (Stoica, 2011)
As time is changing and technology is constantly improving, companies need to stay in the game and use any new opportunity to improve sales, marketing and customer loyalty. Technology gives consumers the power to investigate products to label them and criticize them equally, and more. Therefore many companies today have pages on social networks to supplement information held about products. Consumers have the tendency to relate much more with a company after they read various reviews and comments of the consumers who have already purchased these products. Moreover, by using social media, consumers have the power to influence other buyers through reviews.
For example, instead of buying a product that he knows very little, consumers have become new researchers. Before making a purchase, many consumers read what other people think about a particular product by logging in to an account on a social networking site. Social media users trust in what believe their friends